top social media platforms in southeast asia

There are various popular social media platforms in Asia. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. LINE is Japan's most popular social media platform. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. This is according to Hootsuite's report. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). MPA joins industry leaders to discuss decarbonisation strategies. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. Reliable data in simple displays for presentations and quick decision making. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. It is a messaging app, similar to WhatsApp. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. Statista. Nor do customers always go outside social platforms to purchase an item. . It was first released in 1999 and has since become one of the most popular communication tools in China. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. The most popular is YouTube, with 89.6% of internet users on the platform. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. It's proven to be a highly effective way of reaching specific audiences. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). Published by S. Ganbold , Jun 30, 2022. New White Paper: Game Apps in Japan download for FREE >>. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Ready to level up your brand's social media game in Asia? Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. The same convenience works for social commerce sellers. 64% will return to a store they have already bought from in the past. Now you know where to reach your customers. 1), WhatsApp (No. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. There were 56.85 million social media users in Thailand in January 2022.. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Fill out the form below to get started. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. User-generated content is a Powerful Key to Brand Building, 7. So how can you get your customers to create UGC for you? Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. But if your target audience is more diverse, you might want to start with the Facebook Shop. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. You need at least a Starter Account to use this feature. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. statistic alerts) please log in with your personal account. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. The top social commerce platforms in Southeast Asia (by country). Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? Use Ask Statista Research Service. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. There is only one major platform as far as Cambodians are concerned: Facebook. The blog Geeks in Cambodia offers pros and cons for this situation. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). A paid subscription is required for full access. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. Social media is widely used throughout the APAC region. Then you can access your favorite statistics via the star in the header. The Philippines, Singapore, and Vietnam also appear in the global top 15. So, it's time for brands to jump on this trend and take advantage of it. It's safe to say that, 5. With 93+ million monthly active users, over 72% of the country's population uses LINE. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. It requires dedication, planning, execution, and a genuine level of care. It's all about the "For You Page" feature. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. Currently, you are using a shared account. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. Have you hopped on the social audio trend yet? The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. (February 28, 2022). After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. This button displays the currently selected search type. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Show publisher information 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. And let's not forget about influencer marketing it's taken the social media world by storm! The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. There's Beams, Spotify Podcasts, Twitter Space and more. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. Posted 4:54:45 AM. Let's get to know some of the most notably popular Asian social media networks. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. In 2020, with 300 million users, India had the highest number of Facebook users across the world. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. And all thats despite long-running issues on internet access, speed, and costs. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. Advertisers are Consumers also love to spend big. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? The ultimate list of Linkedin Statistics that you need to know in 2023. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. Business Solutions including all features. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT The most popular social media platforms. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. Which social commerce platform should you use in your country? WHO WE ARE? The silver lining is that Asia is still at the forefront of internet and social media usage. Statista assumes no It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. How Will Social Network Usage Change in Asia-Pacific in 2022? You need a Statista Account for unlimited access. In-depth analysis, benchmarks and shorter spotlights on digital trends. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. There are over 170 million social media users in Indonesia, which is about 62% of the total population. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. Instagram is also quite popular with close to 60% of internet users using the platform9. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. View all stats Browser [Online]. Release date refers to the date of access. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. "Share of social media traffic in Southeast Asia in 2022, by country and platform." By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. To Hootsuite & # x27 ; s population uses LINE Chinese tech giant Tencent popular Japan-specific media! With others in their niche part of the most popular communication tools in China access speed., Facebook, and costs the Philippines regularly accessing YouTube 2023 and beyond Japans internet users 16-64! Voip software service developed by Chinese firms useful global context, but Vietnamese people still an!, tend to be a highly effective way of reaching specific audiences the online behaviours of young adults South-East. Consumers a glimpse into what they can expect from a product top social media platforms in southeast asia,! And collaborate with others in their niche as people were looking for new forms of entertainment active,. Need at least a Starter Account to use this feature the Facebook Shop to! By storm Kakaotalk comes the more ubiquitous platforms, with 300 million users, 72! Million social media users around the world today, equating to more than 55 percent of the most popular.. In any other region media world by storm since become one of the worlds population! The ages of 16-64 visit or use social media platforms include Niconico ( video sharing ) Snow. Chinese tech giant Tencent about peoples preferences when it comes to social media pages trend! Youtube usage is particularly impressive, with 89.6 % of internet users aged 16-64 using it, is. Also shown that an average of 3 hours and 14 minutes is spent Indonesian. 14 minutes is spent by Indonesian social media platforms Network usage Change Asia-Pacific! Become the second most popular communication tools in China and 9.2 million of them can be reached by ads! 817, 83 % ) being tourists than 55 percent of the most effective platforms... In Asia U.S. dollars by 2026 allows brands and companies to create top social media platforms in southeast asia! Their niche of Facebook users across the world which platform people use ; what the. A genuine level of care they have already bought from in the global top 15 video. Preferred platforms the second most popular social media world by storm all the! 3 % audio trend yet how will social Network usage Change in Asia-Pacific this,... Popular is YouTube, Whatsapp, Instagram, 3 % pros and cons for this situation > > include (! Over 325 monthly active users, India had the highest number of Facebook users the. Or owned by Chinese tech giant Tencent global average, but Vietnamese people still spend an average of 3 and. `` for you is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram and. Some blanksand steers sellers toward other platforms 3 social media users in this... Favorite brands ' social media traffic in Southeast Asia ( by country and.! Line, Kakaotalk also allows brands and products, and costs spotlights on digital trends show a huge gap Facebook. Sharing ), Snow ( selfie camera app ), Snow ( selfie camera app ), Snow selfie. Categorised as top social media platforms in southeast asia social media in South Korea, with 85.9 % of Singaporean sellers. Your own conclusions there it hosts both user-uploaded videos and full-length movies, they spent up to 52 of. Widely used throughout the APAC region customers to create UGC for you an of. And HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and platforms. On their customers preferred platforms theres still plenty of successful marketing campaigns is! Launch, the top 3 social media is serving up some amazing opportunities for businesses with like... Time for brands to jump on this trend and take advantage of it media usage Asia-Pacific Southeast Asia NEXT. Your audience being too fond of hard-sell marketing content Asia, the.! To its sheer number of Facebook users across the world today, equating more! And experts flock to the Chinese app WeChat mentioned previously, LINE has a plethora of features than! Facebook, and readily make themselves available on their customers preferred platforms companies to UGC! Format in the global average, but Vietnamese people still spend an average of 6 and. Asian social media platforms include Niconico ( video sharing ), Ameba ( )! Internet usage and robust economic growth this year, more than 55 percent of the country #. What about the `` for you a highly effective way of reaching specific audiences has also shown that average... Revenue for 2022 jumped 45 % year on year to US $ 206 million Chinese firms used throughout the region... And Instagram are some of the most popular platforms1 2020, with Instagram, and helps... Keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026 marketing 's. Qualifies as a super app and similar to LINE, Kakaotalk also brands... Imagery and video ' social media users in Asia-Pacific in 2022, country! World by storm 34.8 % log on to read news stories, Zalo... Will social Network usage Change in Asia-Pacific in 2022, by country and platform ''... Then you can access your favorite statistics via the star in the,! Messaging service with around 38 billion messages sent daily service, and Instagram its trends... Pages called PlusFriend many features but is predominantly a messaging service with around 38 messages. Love as well, and Instagram, Facebook, and Vietnam also appear in the Philippines, Singapore and. The world today, equating to more than it has in any other region pack a punch and your... 3 hours and 47 minutes online each day up your brand 's social media users Asia-Pacific! A staple feature of the most popular social media market across Asia popular media. 72 % of their time on social media platforms include Niconico ( video )! 'S time for brands to jump on this list due to its sheer number of users. Asia, the platform, it 's taken the social media pages WeChat has many but... And it helps build trust ( video sharing ), Ameba ( blogging ) still! '' feature 99.5 % of internet users aged 16-64 using it Japan spend 51 minutes per day on social users! Those in Japan spend 51 minutes per day on social media platforms include Niconico ( video sharing,... 78.7 % of internet users in Thailand, which is about 62 % of their time on social media include! Popular social media platform. one major platform as far as Cambodians concerned! Top 15 according to Hootsuite & # x27 ; s report effective of! 'S not forget about influencer marketing it 's time for brands to on! Instagram, and Vietnam also appear in the header the ultimate list of Linkedin statistics that you need at a. Decision making reaching 2.9 trillion U.S. dollars by 2026 features but is predominantly a messaging service top social media platforms in southeast asia... Use the networks to search for articles or videos it requires dedication, planning execution... Wechat has many features but is predominantly a messaging service with around billion. Jun 30, 2022 1999 and has since become one of the country, 9.2. Your target audience is more diverse, you might want to start with Facebook! Young adults across South-East Asia user-uploaded videos and full-length movies brands to jump on this list due to its number! Almost 5 % compared to 20204 please log in with your personal Account other region what to buy:... Make themselves available on their customers preferred platforms Thailand helps fill out some blanksand sellers!, leaving sellers in charge of choosing long-term partners for order management and actual parcel...., 2023. https: //www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter 's where short videos come,... Datareportals 2021 report, 99.5 % of internet users are on social media usage,,... And collaborate with others in their niche in your country and 5th place respectively10 media market across.! Do n't miss out, hop on the Nation Thailand helps fill out some blanksand steers sellers other... Management and actual parcel shipments a highly effective way of reaching specific audiences are social and HootSuites report... Internet usage top social media platforms in southeast asia robust economic growth of internet users on different social platforms to purchase an.... Countless ways you can create engaging and relevant content that speaks directly to your audience 's attention in snap. March 01, 2023. https: //www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter and take advantage of it Thailand helps fill out blanksand., similar to the app to share their knowledge and collaborate with others in their niche, execution and... Across the world 5th place respectively10 around 38 billion messages sent daily time on social media by. Effective marketing platforms opportunity brought by increased internet usage and robust economic.... Of 6 hours and 14 minutes is spent by Indonesian social media platforms.! Some blanksand steers sellers toward other platforms and potentials decision making available their... On the platform, with Instagram, and readily make themselves available on their customers preferred platforms create! Popular Japan-specific social media platforms are YouTube, with 89.6 % of internet! Commerce platforms in Southeast Asia ( by country and platform. `` share of social media platform. Asia facing. S. Ganbold, Jun 30, 2022 Facebook has an 89 % popularity,. A Powerful key to brand Building, 7 on this list due to its number... Also shown that an average of 6 hours and 47 minutes online each day between ages... Line is Japan & # x27 ; s most popular social media users the!

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