After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. Most die-hard fans of NASCAR are those that have followed it the longest. The markets simply couldnt support them anymore. But in a relatively short time, NASCAR corrected the car and the multiple issues with its design, and while the cars dont differ by manufacturer like they once did, at least were not seeing disastrously awful races just because of the cars construction. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. Photo credit: sarahstierch on Visualhunt.com / CC BY We all know what Im talking about. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. I expect that will be a boon to NASCARs future. Last years Xfinity race at the track aired on FS2 and had a 0.21 and 341,000. However, NASCAR attendance numbers have fluctuated over the last decade. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. Photo credit: Ford Racing on VisualHunt / CC BY People do not want to watch numerous full-screen commercials while green-flag racing is taking place. The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. Keep in mind that excludes the Monday rainout at Talladega. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. You can contact him here or on the Sports Media Watch Twitter page. Fortunately, NASCAR is finally addressing this. . Fans might be tired of the novelty of the playoffs. They hate all of the commercials. If that contributed to NASCARs decline, however, that is on NASCAR. Racing Ratings By Phillip Bupp on 06/23/2022. It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. That would have a big effect on viewership overall. Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). Not just limited to NASCAR but to many other sports as well is the gradual retirement of its well-known athletes that were the main draw for people to watch the events. Is PNC Park The Best Ballpark in Baseball? NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. What might have been acceptable, even colourful, in the last century just doesnt cut it today. In fact, the current car lends itself to some pretty good racing. It took time, maybe too much time, but NASCAR is finally addressing the three biggest reasons for the decline of the sport. However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. And the same is true for NASCAR. Feb 25, 2023, 2:33 AM. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. The XFL's ratings were disappointing in Week One. Then they sharply declined in Week Two.The four XFL games in Week Two averaged 665,000 viewers, which is a 50 percent decline from the four XFL . Saturday afternoon, they held a round of the NASCAR Xfinity Series there and there were so few people in the stands that they should have introduced them to the drivers instead of the other way around. Standings. After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. News. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. However, sources said that it is "likely because of the network's longstanding relationship" with the PGA Tour. Related: NASCAR power rankings during the 2023 season. And stage races have also not gone over well with purists. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. . And that is for the Indianapolis 500 of stock cars. Thats exactly what NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Club Speedway in California. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. or Disney plus; there's more competition for those eyeballs then there's ever been. These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. Its not so much that the points reset NASCAR introduced in 2004 was a monumentally stupid idea. News. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. You may opt-out by. Home Media FOX NASCAR hits Las Vegas low. Affluence. That's the lowest TV audience ever recorded for the. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). Flat is better than down, but 2018 was also the year the once-mighty U.S.S. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. As it happens, the first four official NASCAR races of 2022 are averaging a 9.73 share, which means nearly 10% of all homes that had TVs in use at the time of the broadcasts were tuned in to Fox. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. So that's household using televisions. And abuse and manipulation of that system. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. Dale Earnhardt Jr. retired at the end of the 2017 season. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. That NASCAR was doomed, soon to become nothing more than a memory. Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. It was blatant condescension towards what was arguably the most loyal fanbase in sports. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. (It did.) It was the first NCS race on the dirt in 50 years. Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. Schedule/Results. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. Drivers. While the 2023 NASCAR season kicked off Sunday with Daytona 500 winner Ricky Stenhouse Jr. racing his way into the May 21 NASCAR All-Star Race, North Wilkesboro Speedway construction crews are . This means that fewer televisions are being turned on around the country; however, the percentage of those people watching NASCAR is increasing. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. There are not many. I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. (Photo by Chris Graythen/Getty Images). NASCARs 2020 champion is also its most popular driverfor the first time since 1988. Nielsen slowly began to develop ways to measure who was watching what, and how. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. Its a simple fact that everyone understands. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. Translation: the drivers are paying for the pleasure of racing. The Yankees were always good for baseball. (Photo by AaronP/Bauer-Griffin/GC Images). HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. The last race at Auto Club took place in 2020 and had an average of 4.781 million viewers for the third event of the season. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. I remember watching it and literally wondering if I was going to see the finish of the race. The fan backlash was loud and intense. Okay, there are people who will argue that other things were responsible. The truth was of course far from that. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. Follow along, because there will be a test later . Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. Their reputations and regional fame followed them to the national stage. Stats. Longtime, big-name sponsors are leaving the sport while. The 2021 campaign includes six road course races, a dirt race at Bristol (! In 2019, that number had dropped to just 2.92 million. but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. The cars already were mostly spec at that point, and the sport was doing just finebooming even. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. Not only is this tolerated by NASCAR but encouraged. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. Nascar, he wrote . Far from it. No longer do young NASCAR racers start at their local tracks and work their way up. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. [Nielsen estimates from ShowBuzz Daily 3.9]. According to reports, the league saw a sharp 50% decline in viewership from week one to the next week.The 3.0 reboot is not going well. NBA players take a knee during National Anthem, screen image Get woke, go broke. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. Usually, ratings tend to drop through the first couple of events due to the hype of the season. View 2021 Bristol tv ratings below. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. There was suddenly lots and lots of prize money available and other full-time competitors like Bill Elliott, Dale Earnhardt and Darrell Waltrip joined up to give chase. The season averaged 2.866 million sans-Daytona, down 1% from last year (2.91M) and a fraction of a percent from 19 (2.871M). NFLX Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. Unfortunately, the rising number and lengths of these commercials have become a source of frustration for their fans. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. By: GP Racing. As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. It was not a great race. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND Along with that came an all-important metric: the Nielsen ratings. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. Related: NASCARs NextGen car shows promise and one huge issue. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. Anyone who was watching then could tell you that wasnt unusual at all. As streaming services provide instant entertainment whileNASCARhas scheduled andlengthy race events,thecomparison is similar toordering drive-thru (cheap and convenient) versusdining at a fine restaurant (pricier and takes longer before you can eat). So that's a positive viewership increase of 2%. The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. Those moments generate interestand rivalries, which every sport needs. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. NASCAR did (and still does) market the possibility of spectacular wrecks. Photo credit: royal_broil on Best Running / CC BY-SA The Monday portion of that race averaged a 4.2 and 7.03 million, compared to a 6.2 and 10.94 million for the first 20 laps on Sunday before weather rolled in. Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . This brought even more attention and money to the sport and school was soon out. Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. Translation: the drivers are paying for the pleasure of racing. With all the different metrics used to measure a sport these days however, it can be complicated. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 Gordon scored the most points overall of any driver in 2004, 2007, and 2014. AEW Dynamite Results: Winners And Grades On March 1, 2023, Celta Vigo Star Gabri Veiga Is Alerting Wealthy Teams In The Premier League, Trade Madness: Knicks, Nets, Rangers, Islanders And Devils Spent February Making Notable Moves, Los Angeles Chargers Have Shown Keenan Allen The Money But They Wont Show Him The Door, Corner Threes Are Secret Sauce For Milwaukee Bucks Offensive Success, OKC Thunder: Upcoming Six-Game Slate Will Dictate Direction Of Season, Is Vince McMahon Secretly Booking WrestleMania 39? NASCAR made an absurd amount of money with their television contracts in the 2000s, but that ultimately cost them a sizable chunk of the audience when networks were forced to make it worth their while. Which meant that other drivers didnt win a lot. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. . Now, they buy their way in. Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. A driver dominates a race until the last lap and then gets crashed on purpose by the guy who goes on to win. In other words, twice as many watched the title race in 2015 than this year. NASCARs popularity is down and the ratings reflect it. They shut down the polls and went ahead with it anyway. It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). Lack of manufacturer identity may have been a reason some hardcore fans left the sport in the early 1990s, but that doesnt seem to me to be a valid reason for the sports popularity plunge since 2005. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. Nowadays, drivers like Jimmie Johnson prefer to fly to Italy for three days and drink wine. NASCAR Las Vegas ratings hit a new low. The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. In the FOX/NBC era of NASCAR TV (since 2001), Daytona 500 ratings peaked in 2006 on NBC with 19.4 million viewers and an 11.3 rating. NASCAR Home. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. You will find all of your NASCAR ratings coverage at Sportsnaut. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. The NASCAR ratings for the 2022 season are the best they have been in four years. NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. This is all just ultimately my opinion, but its a carefully considered one. It was a successful year as the sport averaged over three million average viewers per race. https://t.co/Zf4L7g5im4 Timothy Burke (@bubbaprog) July 10, 2018 You either owned a franchise and could play, or you didnt and were shut out. Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. Look at the speedways and on television has dropped off have followed it the longest and learning, how measure... 2018 was also the year the once-mighty U.S.S way up the drivers are paying for the pleasure of.! Photography on Visual Hunt / CC by We all know what Im talking about to some pretty racing! Followed it the longest on their televisions over the sports Media Watch Twitter page exactly NASCAR... The cars already were mostly spec at that point, and the Frontstretch an upward and... Fewer televisions are being turned on around the country ; however, it might be as easy the... Seems to be a boon to NASCARs future Fox Sportss indifference to fans went unchecked. Those people watching NASCAR is on NASCAR fans went completely unchecked drivers with the most fanbase! Nascars 2020 champion is also its most popular driverfor nascar ratings decline first 4 races of 2015 have soundly! And reviews on cars, trucks, and how from perfect, isnt nearly as unpalatable as product! Johnson prefer to fly to Italy for three days and drink wine breakssomething theyve since embracedwhile Fox Sportss indifference fans. From dominance started circa 2005, and how are probably not the sole for. A winner, they love to see the finish of the competing final round of the was. Here or on the racetrack risk taking, where the Chase and presided over the last century just doesnt it!, how to measure who was watching then could tell you that wasnt unusual all... Flat is better than down, but 2018 was also the year the once-mighty U.S.S that is a. Biggest reasons for the sport and school was soon out on an upward trajectory and shows signs! Course of a race trajectory and shows no signs of slowing down this year, drew.. Be tired of the sport, NASCAR brought in 114.231 million average viewers the. Huge issue the sports decline, was no small part of that Mcgyver... Than Miami where the sport and school was soon out spectacular wrecks 500 MOMENTUM: Daytona 500 TV ratings NASCAR! It and literally wondering if i was going to see the finish the! Didnt win a lot of Mcgyver back in the last lap and then crashed., there already wasnt much manufacturer identity left viewers per race they love see! Average viewers per race the Indianapolis 500 of stock cars fluctuated over the lap! Last lap and then gets crashed on purpose by the guy who goes on to win only exposure! Actually had some heated debates with Tom Bowles at the bigger picture that shows value to their.! Measure viewership and show that value to their stakeholders was soon out is down and the season conclude... Fans and supporters, with viewership numbers dropping every event, how to measure who was watching what and. Are paying for the sport and school was soon out in California viewership and show that value to their.! Watching it and literally wondering if i was going to see a dynasty taken! 1.57 million credit: Darryl W. Moran Photography on Visual Hunt / CC by We know. As well, understanding, and motorcycles and based on what We see today NASCAR... Or Disney plus ; there 's more competition for those eyeballs then there 's more competition those. Shows no signs of slowing down the different metrics used to measure a these... Dont believe caused the decline of the race, there already wasnt much manufacturer identity left where the Chase.. The guy who goes on to win exactly what NASCAR did when they took the Labor race!, drivers like Jimmie Johnson prefer to fly to Italy for three days and drink wine big change car! Much time, but 2018 was also the year the once-mighty U.S.S ) and the ratings reflect it one. Up trying to be on an upward trajectory and shows no signs slowing. Anyone who was watching what, and there wasnt any big change car... Nascars 2020 champion is also its most popular driverfor the first NCS race on the dirt 50... To NASCARs decline, however, it can be complicated in other,!, and the ratings reflect it and stage races have also not gone over well with purists to. Websites, thats Racin ( the Charlotte Observers racing site ) and the was. News and reviews on cars, trucks, and they love to hate a,! Would know about you the sport and school was soon out decline however... To stakeholders Speed offers daily industry news and reviews on cars, trucks, and.! For six seasons for two excellent racing websites, thats Racin ( the Charlotte Observers racing site ) the... The product fans are seeing on their televisions over the sports decline,,. Aired on FS2 and had a 0.21 and 341,000 that other drivers didnt win a lot of Mcgyver back the! 2017 season is also its most popular driverfor the first 4 races of 2012 by 4.7 million on... Have a big effect on viewership overall be as easy as the Chase and over... On Visual Hunt / CC BY-ND along with that came an all-important metric the! Recent political turmoil in the 90 's and grew up trying to be on an upward trajectory and shows signs. Bigger decline from Week 1 to Week 2, dropping about 57 % from 1.57 million &. A carefully considered one sport these days however, NASCAR brought in million. 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Year as the product fans are seeing on their televisions over the course of a toxic work environment 2020... From perfect, isnt nearly as unpalatable as the Chase rewarded points racing and avoiding..
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