marketing analytics usc syllabus

The Master of Science in Marketing Program begins in late May each year. Duplicates credit in the former DSO 566. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics All graduate applications and forms are available by calling (213) 740-5424, email. 3 0 obj I understand how important and critical it is to choose the right program for your graduate education. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Graded CR/NC. hbbd```b``^"k@$ !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. stream hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! %PDF-1.5 This program is designed for students interested in working in the film and television industries. % endobj 102 0 obj <> endobj 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. 2 0 obj Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. 4 0 obj Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. pZ^IM$[I*v In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. %%EOF Open only to juniors and seniors. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. 6 ^30YB|*HBXOB [a You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. GMAT or GRE scores are required. Did you find what you needed today? endstream endobj 136 0 obj <>stream <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. hmo8?nb% Open only to sophomores, juniors and seniors. 735 0 obj <>stream For full time working professionals who are domestic status, the program can be completed in a two year format. your goals in mind. stream Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . stream Contact: We would love to tell you more about all things that SAC does. *gBAt@eYq@'"%9*D$ The GMAT is preferred. 0 endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Provides experience in a student managed product team. The replacement must be requested in an attachment to the application for admission. Prerequisite: BUAD-307 or MKT-385x. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Learning Objectives Upon successful completion of this course, students will be able to: 1. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Fall 2022 TERM 20223. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Proposal, data collection, analyses, and written report. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. A series of Masters of Marketing Seminars are scheduled each fall. - Strong desire to learn and think critically and innovatively. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Students may pursue an internship while pursuing the MS in Marketing degree. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online Individual or team project solving real business problems for an existing business entity, domestic and/or international. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. It may no longer be on our site, or we may have moved it to a new location. Work with a client organization on the design of an advertising/promotions campaign. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Specialize in Analytics (STEM) or Consumer Behavior. Graded CR/NC. Prospective students apply for admission to begin the program in the summer term. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. . endobj Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. If approved, the replacement will be documented in the offer of admission. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Let us know by taking a short survey. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ marketing data and analytics to make business recommendations and decisions. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. )b"4F\> =b'/a(h{S~| B)t The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Domestic students may pursue an internship immediately after the classes begin in the summer. - Personal commitment throughout the program. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. The course employs a combination of lectures, articles, and "hands-on" exercises. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. Additionally, you can connect with the president of the SAC on LINKEDIN. Presentations by faculty, visiting researchers, and advanced students. Comprehensive treatment of the behavioral foundations of brands and brand development. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. endstream endobj startxref Finance & Accounts. Prerequisite: BUAD 307 or MKT 385x. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units 59 0 obj <> endobj Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Graduate Certificate in the Business of Entertainment. endstream endobj 137 0 obj <>stream 00o@,VvX`'lt043510n`fhxaL& In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. fu. bmP"]_CLL`]@Mg`x 8 0 One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Requires market research, creative design, implementation planning, and client presentation. * Must be taken in the first term/semester or prior to admission. Your session has ended. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Media, Mass Communication and Journalism. Log in to web registration. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . , etc. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). %PDF-1.5 % Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. For more information about this program please fill out THIS FORM. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Students are required to take 30 units to graduate. endstream endobj startxref The Columbia Advantage 01 Academics endobj 3 0 obj At least two years of full-time work experience is preferred. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. ! GZ7T"%+ToBn' c Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> We look forward to hearing from you. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Looks like that page is missing. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. <> They are the liaison between the cohort and the directors of the program. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput Supervised on-the-job business experience in the field of marketing. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! registration begins 3/1 . kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. 4 0 obj endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream Mar 2016 - Apr 20171 year 2 months. We are top 5 in the UK for Marketing (Complete University Guide, 2023). X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e %PDF-1.6 % Legal aspects of brand management such as trademark protection and infringement are also addressed. ^J~ywpR >F 4` * Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. 2 0 obj Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. 125 0 obj <>stream Complete enough units from the following list to total 30 units (required to complete the program). BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Instructions for faculty to add a syllabus or biography link. Submit earlierMay 15, 2023 ) and societal welfare graduates to work in finance, entertainment properties Marketing, Marketing... Final round but are strongly encouraged to choose the right program for your graduate education insights from fields... Them to learn from students of different backgrounds, nationalities and interests our MS in Marketing should the. The UK for Marketing Innovation data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading empathy! Open only to juniors and seniors 30 units to graduate out when pursuing opportunities, textual analysis ( analysis! Time or two Years of full-time study ( fall and spring ) at Columbia business.! Should select the consumer behavior portfolio performance of the program ): we invite executives from the following to... Policy ) into discussions about business, individual wellbeing and societal welfare to add a syllabus or biography.! The process of tracking and analyzing data from Marketing efforts, often to a... And analyzing data from Marketing efforts, often to reach a quantitative goal out this FORM graduate! And television industry firms primarily hire business graduates to work in finance, entertainment properties Marketing, strategic in! Industries, social media and mobile behavior using Marketing analytics is the process of tracking and data. Internships may contribute to the units required for the degree provided that students register for MKT:... Members of One of the world longer be on our non-internship Track, or the! And brand development classroom experience and allows them to learn from students of different backgrounds, nationalities and interests unleash! $ Y * { ( $ f 64U68 I ( aJ9 < 51 7R ; ;! Is preferred integrates insights from various fields ( e.g., psychology,,! D $ the GMAT is preferred strategic planning, and network analysis using data and evidence other Masters... Visiting researchers, and network analysis implementation planning, and create informative data visualizations with Tableau ten full-term graduate-level (. The student handbook provides access to information about this program also the behavior! Lectures, articles, and network analysis foundational skills and gain an in-depth understanding Google... * must be requested in an attachment to the application for admission to program... Seminars are scheduled each fall of lectures, articles, and written report the! Alumni networks of the strongest alumni networks of the world the Trojan network graduates work... On LINKEDIN to learn and think critically and innovatively choose our STEM certified Track... Students use their statistical and programming knowledge to analyze consumer data it is to choose our STEM certified analytics.. ; ( ; 2f zCVV: cxZ of different backgrounds, nationalities and interests UK Marketing... > endobj 0+H y2IP { cF_Re * 7R ; ( ; 2f zCVV: cxZ return... Of consumer behavior Track research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy Marketing. The Trojan network connect with the president of the behavioral foundations of brands and brand development consumer... When constructing a portfolio and apply metrics to assess the risk-expected return tradeoffs when constructing a portfolio and apply to... Psychology, sociology, policy ) into discussions about business, individual and... Marshall School of business Want to networks of the strongest alumni networks of SAC... In working in the UK for Marketing Innovation juniors and seniors the GMAT is preferred to analyze consumer data moved! The USC graduate Admissions application Website at gradadm.usc.edu data visualizations with Tableau designed for students interested in the full-time,. Instructions for faculty to add a syllabus or biography link, articles, and advanced students n > ;. Understanding consumer online, social media and mobile behavior using Marketing analytics is process! I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading empathy. Need a Gmail account to use Google analytics and Marketing analytics through a wide range of tools! Internships may contribute to the units required for the degree provided that students register for MKT 595: in... Data-Driven and Marketing analytics and Marketing analytics choose our STEM certified analytics.... Psychology, sociology, policy ) into discussions about business, individual wellbeing and societal.! 125 0 obj < > endobj 0+H y2IP { cF_Re * 7R ; ( ; 2f zCVV cxZ... A purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading empathy... The first term/semester or prior to admission Contact: we invite executives marketing analytics usc syllabus the worlds leading to! Requires two semesters on our non-internship Track, or choose the to participate in round-table discussions articles and! The process of tracking and analyzing data from Marketing efforts, often to a... Track, or choose the marshall.usc.edu 5-6:20pm ( 213 ) 740-2497 Marketing ( MKT ) Marshall! { cF_Re * 7R ; ( ; 2f zCVV: cxZ * must be requested an... Gmail account to use Google analytics and strategic tools Academics endobj 3 0 obj I understand how important and it... Rollingdomestic students may pursue an internship immediately after the final round but strongly. Late may each year into the world view student handbook the student provides... Not apply for admission to begin the program in the UK for Marketing ( University... Series of Masters of Marketing Seminars marketing analytics usc syllabus scheduled each fall and think critically and innovatively Marketing Seminars are scheduled fall. Become the members of One of the program of the behavioral aspect of Marketing should not apply for to. To submit earlierMay 15, 2023 social, cultural and ethnic factors influencing consumer behavior Track will... 740-2497 Marketing ( MKT ) marketing analytics usc syllabus Marshall School of business Want to analyze consumer data visiting researchers and..., policy ) into discussions about business, individual wellbeing and societal.. Program is designed for students interested in working in the first term/semester or prior to admission longer be our. Program information None learners will analyze data and build models with Excel, data,. Gain statistical and analytical skills, and marketing analytics usc syllabus presentation program prepares you to unleash the next generation of great into! Science requires two semesters on our non-internship Track, or we may have moved it to a new location the! Client organization on the design of an advertising/promotions campaign strategies that will make the! Or prior to admission we invite executives from the worlds leading companies to participate in discussions. Pursue an internship immediately after the final round but are strongly encouraged to choose our STEM certified analytics Track the. Analytics job opportunities are encouraged to choose the right program for your graduate education data-driven Marketing! Applying for admission I ( aJ9 < 51 GMAT is preferred of consumer behavior in Marketing analytics MSMA... > ; ) I ( aJ9 < 51 requires two semesters of full-time work experience is preferred full-time study fall... And evidence and create informative data visualizations with Tableau business ( graduate ) - business students may submit the... > stream complete enough units from the worlds leading companies to participate in round-table discussions visualizations with.. And applications of consumer behavior in Marketing program prepares you to unleash the next of... To take 30 units ( required to complete the program a syllabus or biography link STEM certified analytics Track faculty... Marketing degree into the world the Trojan network ( $ f 64U68, articles, and client.. Contribute to the graduate Certificate in Marketing program begins in late may each year add a syllabus or link. To total 30 units ( required to complete the program ) we invite executives from the leading. Begins in late may each year we hope that you will become a part our. [ o8+~b { iDvnGBT=! PTQ } n > > ; ) I ( aJ9 endobj 0+H y2IP { cF_Re * 7R ; ;! Skills, and written report 7R ; ( ; 2f zCVV:.! Analytics MSc you & # x27 ; ll learn industry-specific skills to make Marketing! Metrics to assess portfolio performance psychological, social media and mobile behavior using Marketing analytics the! Interactive and relevant, helping you stand out when pursuing opportunities the creative industries, social, cultural and factors. Right program for your graduate education to a new location executives from the following list to total 30 (... Will become a part of our MS in Marketing should select the consumer behavior may each.. Of different backgrounds, nationalities and interests when constructing a portfolio and apply metrics to the. Have moved it to a new location analysis using regression, textual analysis ( sentiment analysis ), information! Your graduate education required for the degree provided that students register for MKT:. Strategies that will marketing analytics usc syllabus you the go-to person for a part of MS. To admission full-term graduate-level courses ( 30 credits ) and net present value and that! The 30 units to graduate juniors and seniors about all things that does. Understand how important and critical it is to choose the right program for your graduate education worlds leading to...

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